In a major breakthrough, China and Europe have signed an agreement on geographical indications (GIs). The agreement will provide better protection for regional specialties, such as Italian Prosciutto di Parma and French Champagne, in China. Conversely, Chinese products such as Pixian Bean Paste and Anji White Tea will be protected in Europe.
Geographical indications refer to products that are identified with a specific geographic location that has given them unique qualities and reputation. The agreement will ensure that only products produced in a specific geographic area can be sold under the registered GI name, preventing imitation and misuse of the name.
The agreement is a result of negotiations that began in 2011 and concluded in November 2019. The agreement will help to strengthen cooperation between China and Europe and facilitate trade and investment.
The agreement will also help to boost the reputation and sales of European and Chinese products in the respective markets, giving consumers more confidence in the quality and authenticity of the products they purchase. This is particularly important in China, where consumers often question the authenticity of food products due to past food scandals.
The agreement is a significant milestone for both China and Europe and is expected to benefit millions of producers and consumers. It is also a sign of the growing cooperation between China and Europe in areas of trade and investment.
In conclusion, the China-Europe agreement on geographical indications is a positive and exciting development for both sides. It will provide better protection for regional specialties, strengthen cooperation between China and Europe, and boost the reputation and sales of European and Chinese products. The agreement is a win-win situation for everyone involved and should be celebrated as a significant milestone in the history of international trade.
